Aman Gupta
Co-founder and CMO of boAt - Shark Tank India's most quotable investor.
Aman Gupta is the co-founder and Chief Marketing Officer of Imagine Marketing Limited, the parent company of boAt - the audio and wearables brand he started with Sameer Mehta in 2016 and built into a market leader within five years.
A chartered accountant by training and a Kellogg MBA, Gupta worked at Citibank, KPMG, and Harman before launching boAt. The company is known for high-velocity product cycles, sharp celebrity-and-creator marketing, and a deep focus on the price-conscious Indian consumer.
Gupta has been a panellist judge on every season of Shark Tank India since its 2021 launch, where his straight-talking style and frequent investments have made him one of the show's most-recognised faces. He speaks on building consumer brands in India, the realities of category creation, and what working with Gen Z creators looks like at scale.
- Building Indian D2C brands at scale
- Marketing in the creator era
- Consumer behaviour and category design
- Founding teams and co-founder dynamics
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